Microsoft's Xbox strategic transformation: from sluggish...

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2024-12-19 00:58:29 -

Microsoft's Xbox strategic transformation: from sluggish hardware sales to a Game Pass-driven future

Microsoft is undergoing a major transformation in how it markets Xbox, emphasizing that owning an Xbox console is no longer a necessity for enjoying Xbox games. Thanks to cloud streaming, these games are accessible on various devices. However, this shift appears to be impacting hardware sales significantly, as recent data from Circana highlights a continued decline in Xbox console...

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