What's Next for the Pac-12?

Looking ahead, the Pac-12 is likely to focus on solidifying its brand and improving the competitiveness of its football programs. The conference still faces stiff competition from the Big Ten and SEC, both of which have secured major media deals. The Pac-12 will need to prove that its new teams can compete at a high level, particularly in marquee games and bowl appearances. There is also speculation that the conference could look to add even more schools in the coming years as part of its strategy to grow both its footprint and its financial base. Time will tell whether the expansion proves to be the lifeline the Pac-12 needs to remain a major player in college sports.

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